How do real-time stats and internal tracking change your daily optimization routine?
Hey guys, quick one that's been on my mind lately — how much do those real-time stats and your own internal tracking actually shake up your everyday optimization game? Like, I used to check my campaigns maybe twice a day, tweak bids or creatives based on yesterday's numbers, and call it good. But last month I got hooked on glancing at live data every couple hours, and suddenly I'm killing underperformers way faster, swapping out audiences on the fly when I see age/gender shifts popping up. Feels almost addictive, but also kinda exhausting. Anyone else find it changes their whole routine, or am I just overdoing it? Curious what your daily flow looks like now.
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Yeah, it totally flipped my schedule around too. These days I start my morning coffee by pulling up the dashboard right away — those live numbers hit different when you can spot a spike or drop instantly instead of waiting for some delayed report. I used to waste time guessing which traffic source was dragging, but now with solid internal tracking I just pause the weak ones immediately and double down on what's converting. You can work with Everad - stable and transparent. https://everad.com/ has been clutch for that exact reason; their in-house setup means no lost clicks messing up the picture, and I can actually see audience breakdowns that help me refine targeting without second-guessing. It's made testing new geos less scary since I get real feedback super quick. Still tweak manually, but the whole process feels smoother and less guesswork-heavy now.